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Learn to protect your rights

Know what is happening, and what you can do.

If your face or voice has turned up somewhere you did not put it, you are not powerless, and you are not alone. Here is what is going on, what the law says, and the steps you can take, in plain language, drawn from the people who write and enforce these laws.

The part most people miss

The right law for the harm you face

When your likeness is misused, the first question is which kind of harm it is, because each one has its own law and its own way to get content removed. Use the wrong tool and nothing happens.

DMCADigital Millennium Copyright Act

For content you own that was copied. If someone reposts a photo you took or a video you made, the DMCA's notice-and-takedown process lets you demand its removal. It is about copyright, what you created and own, not about your face itself.

TAKE IT DOWN ActFederal law, 2025

For intimate images shared without consent, including AI-generated fakes. This 2025 federal law makes publishing them a crime, and requires platforms to remove the content within 48 hours of your request.

Right of publicityState laws

For your identity used to sell or to claim. State laws protect your name, face, and voice from being used in ads, fake endorsements, or impersonation without your permission.

Picking the right one is half of getting content down. It is also exactly what we do for you, we read the harm, choose the right law, and prepare the notice. You sign once.

Plain language

The words, without the jargon

Deepfake / AI fake

An image, video, or voice clip generated by AI to look or sound like a real person, made without their involvement and without their consent.

NCII, non-consensual intimate imagery

Sexual or intimate content of a person shared without their consent. It covers both real images and AI-generated fakes. Sometimes called “revenge porn,” though it is often made by strangers, not ex-partners.

Notice-and-takedown

The formal request that tells a platform to remove specific content. A platform that ignores a valid notice can lose its own legal protection, that is the leverage behind every takedown.

The law on your side

The TAKE IT DOWN Act

The TAKE IT DOWN Act is a federal law, signed in May 2025. It passed with rare near-unanimous, bipartisan support. It makes knowingly publishing non-consensual intimate imagery, real or AI-generated, a federal crime, and it requires online platforms to give victims a way to request removal and to act on a valid request within 48 hours.

It was driven by the case of a Texas student whose classmate used AI to make a fake nude image of her, and the platform took nearly a year to take it down. The Act exists so that removal never takes a year again.

As of May 19, 2026, the Federal Trade Commission is enforcing it. Covered platforms are now legally required to have a removal process and to act within 48 hours, and the first criminal charges under the Act have already been filed.

One honest note: the TAKE IT DOWN Act is specifically about intimate imagery. For other harms, a stolen photo, an impersonation, the DMCA and right-of-publicity routes above are what apply.

From the source

In the news

We do not ask you to take our word for any of this. Here is the law, the agencies enforcing it, and the journalism covering it, read it yourself.

Federal Trade Commission
FTC Begins Enforcing the TAKE IT DOWN Act  →
U.S. Department of Justice
Two Individuals Arrested for Publishing AI Deepfake Pornography in Violation of the TAKE IT DOWN Act  →
TIME
Two Men Charged Under A.I.-Revenge Porn Law: What to Know  →
The Hill / Associated Press
President Trump Signs Take It Down Act, Addressing Nonconsensual Deepfakes  →
RAINN
Take It Down Act — What Survivors Should Know  →
Congress.gov
The TAKE IT DOWN Act: A Federal Law Prohibiting the Nonconsensual Publication of Intimate Images  →
Federal Trade Commission
FTC Sends Warning Letters to Companies Over Compliance with the TAKE IT DOWN Act  →

Our boundaries

Where we draw the line

A real question we get: how do we know if someone is scanning their own face, or someone else's?

We cannot. No face-search service can. The technology fundamentally cannot tell who is at the keyboard. So we draw the line where the law does.

We surface only what is already public.

Every match we find is already indexed on the open internet by search engines anyone can use. We aggregate what already exists, we do not create new exposure.

Filing a takedown requires identity.

Discovery is technically un-gateable. Filing a §512 takedown notice is legally gated, the law requires you to swear under penalty of perjury that you are the person, or legally authorized to act for them. Lying is a federal crime. The legal system gates what the technology cannot.

Authorization lives where it has teeth.

We don’t gate the scan behind a checkbox, no statute requires it, anyone could click yes, and it pushed friction onto victims to deter misuse it couldn’t actually stop. Authorization is required at the points where federal law actually applies: when you file a DMCA notice (under penalty of perjury, §512(c)(3)(A)(v)), when you register under the TAKE IT DOWN Act for NCII, and when you enroll your voice for biometric matching. The legal layer is where misuse meets real consequence.

How we take care of you

What happens when you scan.

When you upload a photo, here is what we do for you, step by step. No surprises and no fine print.

We find what is out there.

A free, private scan of public sources, with the matches we find shown to you on one screen. It is in beta, so it will not catch everything, and we only show you real matches.

We prepare every takedown notice.

We write the §512 DMCA notice in legally correct language and find the right inbox or web form for each platform. You sign once and stay the filer-of-record, we are the legal scaffolding behind you.

We re-check on a schedule when you enroll.

Optional monitoring re-checks the web for your name and face on a schedule, and if something new surfaces you get an alert. Nothing is acted on without your approval.

You stay in control.

Every borderline match is flagged for your review. Nothing is filed in your name without your say-so. We never use your face, or anyone's face, in our marketing.

Your scan stays yours.

We do not sell data. We do not run ads. Your face fingerprint stays on your device unless you choose monitoring. Your scan results are visible only to you.

The scan and the takedown are free.

Scans are free and takedowns are free. If you would rather not file yourself, a one-time $39 has us run the whole case for you (money back if we can't get anything removed), and $10 a month keeps watching and handles anything new. The protective action is never paywalled.

What you can do

You do not have to do this alone.

You have the right to file every one of these takedowns yourself, the law gives it to you. What is hard is knowing which law applies, writing the notice so a platform cannot ignore it, finding where to send it, and following up until the content is gone.

That is the part we do. We read the harm, choose the right law, and prepare the notice in your name, you sign once. It is free.

See where your face appears, free scan →